Crossing After Dark
Client is a late night game streamer that drinks wine with her viewers. She required video graphics and merchandise in a similar style to the banner and emojis illustrated.
Software: Photoshop, Illustrator, Premier Pro, Animate, Clip Studio Paint
Crossing after dark website graphics and merchandise
the process
Moodboard
Client desired a late night aesthetic while keeping it light and cheery. I aimed to keep her design similar to a neon light sign as her stream overlay is bar and win themed.
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The client usuallys streams late at night, hence the name “After Dark”. The simplistic shape of the moon left opportunities to mix it together with other imagery.
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The client has older viewers who enjoy sipping on their favourite late night drink during the stream. The client is very recognizable for her ‘Mom Juice’ cup and I found it necessary to implement it into at least one of her four logos.
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A large theming in the clients brand is her bar like aesthetic. We wanted to keep it neon inspired to draw viewers into the ‘bar’ like graphics- as bars are generally exciting and a great place to have fun with friends or meet new people
After dark 4 printable logos
I always begin my logo process with a sketch on procreate, research font, then take it to illustrator where I perfect line work. I was able to produce four logos available to print on garments or put on future websites.
