optimal energy
Optimal Energy is a Canadian start-up solar energy installation company. Their goal is optimizing their installation costs to help customers add environmentally friendly tech to their daily lives.
Software: Photoshop, Illustrator
the process
Optimal Energy Logo
moodboard
With the pre-established logo idea the client provided, I drew inspiration for the colour palette from the moodboard. I later sketched designs inspired by the fresh and clean feel from the images.
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Straight forward concept that involves more than one meaning.
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Simple enough that it’s readable at all scales
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Presentable on all types digital and print media.
logo development
The client required a redesign of a logo they drew for Optimal Energy. After establishing the colours for the logo, I explored options for their logo designs through a multitude of thumbnail sketches.
I was heavily inspired by the combination of the letters ‘o’ and ‘e’ in Optimal energy and how it resembles the sun overlooking solar panels.
