ELOA MOFFAT
Eloa Moffat is a potter and macrame weaver. She uses recycled cotton and beach driftwood to create her art pieces. She breathes life and beauty into her art pieces leaving her customers with the piece of mind knowing it’s sustainable multi-use beautiful, art.
Software: Photoshop, Illustrator, Vectornator
ELOA MOFFAT printed media
The Process
Moodboard
I compiled calming images that brought out the companies natural and elegant qualities. The imagery is targeted for people who desire peace of mind know their purchase towards Eloa’s art pieces are sustainable, recycled and multi-purpose.
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My client uses recycled cotton and driftwood picked from her local beach. How much more natural can you get!?
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Her art pieces are built to last, and require no new plastic wastes in order to make her art.
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I want to implicate the intricate detail in her business card and flier as it’s a big part of her macrame and weaving skill.
card & flyer
This client’s business card and flyer required to match the preexisting price tags on her merchandise.
Luckily, they were similar to the moodboard palette! But it needed to be simplistic enough to mesh seamlessly with their previous printed media.
Using Illustrator I vectored textures, a small macrame planter and chose dainty font to represent the client.
