SHOP MxA

Shop MxA is an anime inspired street wear brand based in Toronto Canada. Shop MxA’s purpose is to embrace the messy and dark side of ourselves by exemplifying it in design and aesthetic.

Software: Photoshop, Clip Studio Paint, Illustrator, Vectornator, Vectary

SHOP MXA BRAND & MERCHANDISE

The process

Moodboard

The client required a yellow/ black punk centric brand identity, apparel illustration and website graphics to kick start their fashion line.

My best course of action was to refer to alternative graffiti scrawls for inspiration.

An umbrella category that includes emo, punk and goth aesthetics.
Graffit can range from quick tags to beautiful pieces of arts out for the public to see. Unapologetically saying I WAS HERE
Anime is media that’s enjoyed by devoted and dedicated fans who are often looking for merchandise that is both stylish and includes their favourite show.

Logo

I always hand draw my logos digitally on Adobe Photoshop or Clip Studio Paint.

But for the refinement stage I decided to follow the brand’s messy and rough aesthetic by not using font or grids.

I later ‘Image Traced’ the finished logo on Illustrator to achieve the final signature look.

Merchandise

My client and I work closely when matching sketch design to their brand’s clothing. By providing rough mock-ups we can get a general idea of the design will look once it’s finalized.

I then clean up my designs in Clip Studio Paint and have it exported to print for my client.